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How to acquire a steady flow of organic traffic to your offers/products/promotions?

  • Writer: John Ruddell
    John Ruddell
  • Nov 11, 2021
  • 2 min read

The best way to acquire a steady flow of organic leads and sales is by:

i) having a strategy to obtain new leads

ii) putting a marketing plan into action, and

iii) converting leads into prospects


i) An organic lead generation strategy involves finding a way to reach new clientele without the need for additional ad spend. This process involves scaling your business through developing a plan for obtaining new (organic/free) leads through digital marketing.


ii) Creating a marketing plan is one of the most important things that all businesses need to do. I mean, of course, having good offers and products is essential to a sound business; but, not having a steady stream of clientele defeats the whole purpose of your quality offers and products.

contd…


Did you know that there are over an estimated 2.5 million businesses on Facebook to date? Even if you are able to target a minute amount of those business owners, the potential for directing new leads to your business is limitless. You can start using your Facebook profile to develop free leads for your business by simply tweaking it to meet the preferences of your niche audience.

The key to any organic lead generation strategy is to provide VALUE. The best way to provide value is by responding to the pain points of your clientele. If a business owner has a problem, it is up to you to fill in the gaps for him/her in order to gain leads for your offers.


iii) Once you have developed leads you can then work on providing them with VALUE in order to convert them into prospects.

A “prospect” is a potential customer who has been qualified as fitting certain criteria outlined by a company based on its business offerings.

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